Build the right Florida STR.
For investors and the Realtors helping them get there.
Blueprint helps evaluate the opportunity, prepare the home, launch it and manage it long term. The strategy is backed by real performance data from 200+ Florida STRs.
See what the strategy looks like in real life.
These are real properties we helped prepare for the STR market and now manage day to day.
$30K in Booking Revenue. First 30 Days.
Top 5% in Market. 60 Days After Launch.
Both homes are managed by Blue Gems today. The performance shown here comes from actual bookings, not a projection.
Book a Blueprint CallSee a few more.
These homes have also gone through Blueprint and are now managed by Blue Gems. Each one had a different market, budget and strategy.
Artsy 4BR Retreat
View PropertyThemed 8BR Retreat
View Property4BR Pool Home
View PropertyHeated Pool and Sport Court Home
View PropertyWant the numbers behind one? We can walk you through them on a Blueprint call.
Book a Blueprint CallBlueprint works on both sides of the relationship.
Some investors come to us directly. Others already have a Realtor they trust. Blueprint works either way.
From deal review to day to day operations.
Deal Review
Bring us a property you're considering. We compare it against real performance from our portfolio and help you understand the STR opportunity. Already working with a Realtor? Great. We work alongside them. Need one? We can introduce you to a trusted Realtor partner.
Financing
If you need financing, we can introduce lenders who understand investment properties and short term rentals. You choose the structure that works for you.
Renovation Plan
We identify the updates that can make the biggest difference for the guest experience and the property performance, then coordinate the work needed before launch.
Design and Furnishing
The concept is built around the market, the guest and the home itself. We plan the furniture, amenities, setup and photography with bookings in mind.
Launch
We build the listing, set pricing, connect the booking channels and get the property live with the operating systems already in place.
Tax Coordination
If cost segregation or accelerated depreciation is part of your strategy, we can coordinate with your CPA and specialist partners. Your tax advisors make the tax decisions.
Management
Once the home is live, Blue Gems handles pricing, guest communication, cleaning, maintenance and the day to day operation.
Portfolio Growth
When you're ready for another property, we use what we learned from the first one to help you evaluate the next move.
We do not just advise on STRs. We operate them every day.
The Blueprint strategy comes from what we have learned managing more than 200 homes across Florida.
Blueprint homes are planned around the things that actually move bookings. The right property, guest focused design, strong amenities, pricing and operations.
We evaluate opportunities using performance from homes we actually manage, with market data as another input, not the whole story.
What works in Clearwater is not necessarily what works in Kissimmee. The design, amenities, pricing and guest profile change by property and by market.
The same team helping build the strategy is responsible for operating the home after launch. That keeps the plan grounded in what works in the real world.
A look at the markets we operate in.
Source: Blue Gems internal portfolio data + AirDNA 2025