200+ Florida STRs Managed · 87% Avg Occupancy · $10M+ Booking Revenue
Blue Gems Blueprint

Build the rightFlorida STR.

For investors and the Realtors helping them get there.

Blueprint helps evaluate the opportunity, prepare the home, launch it and manage it long term. The strategy is backed by real performance data from 200+ Florida STRs.

Already have a Realtor? We work with them. Need one? We can connect you with a trusted Realtor partner in Florida.

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● 200+ Properties
|
● 87% Avg Occupancy
|
● $10M+ Booking Revenue
Real Blueprint homes

See what the strategy looks like
in real life.

These are real properties we helped prepare for the STR market and now manage day to day.

$30K in Booking Revenue. First 30 Days.
Vero Beach FL — Before & After Blueprint renovation
Vero Beach, FL
Down Payment$35,000
Design & Furniture$52,639
Renovations$35,000
Total$122,639
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Top 5% in Market. 60 Days After Launch.
Clearwater FL — Before & After Blueprint renovation
Clearwater, FL
Down Payment$34,900
Designer Furnishings$52,369
Pool Deck Resurface$78,000
Total$165,269
View Property

Both homes are managed by Blue Gems today. The performance shown here comes from actual bookings, not a projection.

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More Blueprint properties

See a few more.

These homes have also gone through Blueprint and are now managed by Blue Gems.

Each one had a different market, budget and strategy.

Want the numbers behind one? We can walk you through them on a Blueprint call.

01
CLEARWATER AREA, FL

Artsy 4BR Retreat

View Property
DISNEY AREA
02
REUNION RESORT, KISSIMMEE

Themed 8BR Retreat

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03
LARGO, FL

4BR Pool Home

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04
CLEARWATER AREA, FL

Heated Pool and Sport Court Home

View Property
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For investors and Realtors

Blueprint works on both sides of the relationship.

Some investors come to us directly. Others already have a Realtor they trust. Blueprint works either way.

If you're an investor
  • ✓Already have a Realtor? We are happy to work alongside them.
  • ✓If you do not have one yet, we can connect you with one of our trusted Realtor partners in Florida.
  • ✓Blueprint helps you evaluate the opportunity, prepare the property, launch it and manage it long term using real performance data from homes we already operate.
If you're a Realtor
  • ✓Your client stays your client.
  • ✓You stay in the real estate relationship and earn your regular real estate commission.
  • ✓Blue Gems supports the STR strategy, setup, launch and ongoing management.
  • ✓You can also earn an additional commission from Blue Gems when your client comes through Blueprint.

You handle the real estate. We handle the STR.

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How it works

From deal review to day to day operations.

Step 01
Deal Review
Bring us a property you're considering. We compare it against real performance from our portfolio and help you understand the STR opportunity. Already working with a Realtor? Great. We work alongside them. Need one? We can introduce you to a trusted Realtor partner.
Step 02
Financing
If you need financing, we can introduce lenders who understand investment properties and short term rentals. You choose the structure that works for you.
Step 03
Renovation Plan
We identify the updates that can make the biggest difference for the guest experience and the property performance, then coordinate the work needed before launch.
Step 04
Design and Furnishing
The concept is built around the market, the guest and the home itself. We plan the furniture, amenities, setup and photography with bookings in mind.
Step 05
Launch
We build the listing, set pricing, connect the booking channels and get the property live with the operating systems already in place.
Step 06
Tax Coordination
If cost segregation or accelerated depreciation is part of your strategy, we can coordinate with your CPA and specialist partners. Your tax advisors make the tax decisions.
Step 07
Management
Once the home is live, Blue Gems handles pricing, guest communication, cleaning, maintenance and the day to day operation.
Step 08
Portfolio Growth
When you're ready for another property, we use what we learned from the first one to help you evaluate the next move.

You own the asset. We run the STR.

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Why Blue Gems

We do not just advise on STRs. We operate them every day.

The Blueprint strategy comes from what we have learned managing more than 200 homes across Florida.

3x
Revenue vs. average market
Blueprint homes are planned around the things that actually move bookings. The right property, guest focused design, strong amenities, pricing and operations.
100%
Built around real operating data
We evaluate opportunities using performance from homes we actually manage, with market data as another input, not the whole story.
0
Cookie cutter playbooks
What works in Clearwater is not necessarily what works in Kissimmee. The design, amenities, pricing and guest profile change by property and by market.
87%
Average occupancy across our portfolio
The same team helping build the strategy is responsible for operating the home after launch. That keeps the plan grounded in what works in the real world.
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Portfolio snapshot

A look at the markets we operate in.

MarketOccupancyAvg Nightly RateAvg Annual Revenue
Clearwater Beach89%$554 / night$202K / yr
St. Petersburg88%$339 / night$123K / yr
Reunion Resort91%$288 / night$105K / yr
Kissimmee88%$268 / night$98K / yr
Clearwater Beach
Occupancy89%
Avg Rate$554/nt
Annual Avg$202K
St. Petersburg
Occupancy88%
Avg Rate$339/nt
Annual Avg$123K
Reunion Resort
Occupancy91%
Avg Rate$288/nt
Annual Avg$105K
Kissimmee
Occupancy88%
Avg Rate$268/nt
Annual Avg$98K

Source: Blue Gems internal portfolio data + AirDNA 2025

200+
Florida STRs Managed
$10M+
Booking Revenue
87%
Avg Occupancy Rate